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Serious Business Owners Use

SBATX to Gain and Retain High Value Customers

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Database and Data Management
Advanced Data Analysis
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Six Sigma and Lean Six Project Management

Focus on High-Value Clients

The ideal client is loyal because they prefer your uniqueness of your brand and the quality of your service or products, over the perceived savings your competition is offering. Most businesses fail to gain the loyalty of this coveted demographic, because they fear they are unable to provide luxury accommodations. They also fail to realize luxury is only one strategy to focusing on customers that provide the highest value to their company. Those few who do try to pursue their most desirable customer base without luxury, often fail because they concentrate only only on the most profitable lines with the highest markup, often ignoring other critical factors such as customer experience, employee training, and market demand.

A high-value client is more than just a big spender or loyal patron to your establishment. They are a returning and cumulative asset that requires constant attention and grooming your business to suit their needs is a complex process requiring research, comprehension, and implementation that either won’t tell you what they really want, or don’t even consciously know. Without solid data, a good plan of action, and the willingness to enact it, the procurement of these buyers is speculative at best, and disastrous at worst.

A high-value client is more than just a big spender or loyal patron to your establishment. They are a returning and cumulative asset that requires constant attention and grooming your business to suit their needs is a complex process requiring research, comprehension, and implementation that either won’t tell you what they really want, or don’t even consciously know. Without solid data, a good plan of action, and the willingness to enact it, the procurement of these buyers is speculative at best, and disastrous at worst.

Stop Relying on Loss Leaders

While offering specials and sales can be an effective tool to reduce inventory and temporarily gain more customers, it does nothing to improve the future of your business. A bargain hunter lured to your business for the first time because of merchandise sold at or below cost will either expect the same in the future, or will experience loss-aversion once prices return to normal. Cable companies are notorious for this problem. They offer a low introductory rate at a loss, and the savvy consumer switches to a different provider once the special has expired, or demand a lower cost to remain a client. This creates a problematic cycle many business owners are all to familiar with.

Assuming you are able to find a price point that is low enough to keep your customer, yet high enough to keep the business afloat, this causes yet more problems once they start spreading the coveted word-of-mouth advertising, because your store is now dependent on a customer base with a dollar store mentality. In order to retain this customer base, you must offer progressively more cheap goods or services with unpredictable fulfillment capacity and fickle customers who will think nothing of visiting a competitor to get a lower price. This not only leaves very little on the balance sheet at the end of the day, it makes adequate business planning, much less expansion, nearly impossible.

If, by sheer luck, you do manage to achieve a state of growth, you are limited to the pool of candidates who are willing to work for the lowest rates, which can leave your business with such a high turnover rate that they themselves become a loss-leader, generating little or no profit after the cost of their training, onboarding materials, costly mistakes, and loss of customers due to poor service quality. The immediate result is an organization that you, your employees, and your customers are embarrassed about being seen at. The end result is, inevitably, another failed business.

A Proven Combination of Artificial Intelligence, Data Analysis, and Six Sigma

SBATX is the only solution that helps serious business owners increase their sales to high-value customers by using a proven combination of artificial intelligence, data analysis, and Six Sigma methodology. We conduct extensive research on internal and external information–data mining and cleansing it to uniform specifications. Then, feeding that data into multiple applications that utilize machine learning and natural language processing allows us to determine the most important factors to your most important customers. From there, we analyze the results and arrive at actionable solutions that suit the current and future capabilities of your business using Lean Six Sigma to develop innovative business processes that increase your sales, the margin of those sales, and your ability to fulfill them. As new data comes in, those processes are further refined, so that your business is always evolving and adapting with the market using Six Sigma process improvement.

This makes us more than just another marketing agency. We are your solution to the problems surrounding your business. Nobody else offers what we do–the promise of a transition from just another “dollar-store” to a thriving household name that is trusted by the most valuable of consumers.

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SBATX Uses AI to get You more Customers!

At Small Business Analytics of Texas, we know the most important rule of business is that without customers, there is no business. But how do you know who to market to, and what to market? How do you keep your existing customers coming back for more? The answer is with Data Science, and that’s what SBATX does best! Using data management, advanced analytics, and artificial intelligence, we help you generate sales and repeat business.

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